In March 2018, the APMA House of Delegates approved resolution 9-18, which directed the association to devote significant funding and staff resources to student recruitment. APMA conducted a massive market research effort among current and prospective students and developed a strategic recruitment plan based on the outcomes of that research. APMA is spearheading a profession-wide recruitment effort, Step Into Podiatry, designed to attract more and better-qualified students to our schools.
APMA's research confirmed what many in the profession had long suspected: Firsthand exposure to podiatry plays a significant role in generating interest in careers in podiatric medicine. Students who have received care from a podiatrist or who shadow a podiatrist are more likely to apply to podiatric medical school. APMA encourages every podiatrist to become a mentor and allow prospective students to shadow you in practice! Click the button below, then select "Become a Podiatry Mentor" at the bottom of the page.
In this tool kit, members and other stakeholders will find a wealth of resources designed to help them take an active role in recruiting students and promoting the profession.
The Step Into Podiatry campaign has reached millions of prospective students since its official launch in 2020. A few highlights:
This presentation provides an accessible overview of a career in podiatric medicine and surgery. It's perfect for presentations to prehealth high school and undergraduate students. Customize the slide deck with a description of your own practice and images that capture your exciting, challenging, fulfilling career in medicine.
Download and save this ready-to-print, double-sided flyer to hand out either in your office or at career day events! This flyer highlights elements of the profession that prospective students find the most appealing and encourages them to learn more at stepintopodiatry.com.
Participating in a student recruitment event or career fair? Bring Step into Podiatry branded pens and stickers with you! Complete the recruitment materials request form and have items shipped to your door in 7-10 business days.
Download and share this branded recruitment advertisement with colleagues and members letting them know how they can get involved with student recruitment! Email it to your component membership, or place it directly in your membership newsletter to help spread the word about the resources available to support them in in their recruitment efforts.
This short video features current podiatric residents and students sharing what they love most about podiatry! Designed to be played independently in office waiting rooms, or at career day events with prospective students, the video provides a brief overview of the educational path to becoming a podiatrist, as well as highlighting the variety of practice types, patients, and specialties within the profession.
No one is better suited to talk about the benefits of a career in podiatry than current podiatrists. APMA is asking you to do your part for student recruitment by joining the Mentor Network. You can now opt in through your account profile on APMA.org, making the process easier than ever:
Looking to help spread the word about the Mentor Network? Download the flyer here.
Social media is critical to student recruitment, as it's where our recruitment messaging has the potential to reach a number of prospective students interested in a career in medicine. And who better to share that messaging than current podiatric medical students, and members of the profession! Organic social media content highlighting the profession already exists, and helping to share it goes a long way in featuring our current members of the profession while appealing to our ideal target audience.
Task force Chair - Patrick DeHeer, DPM, APMA Board of Trustees
APMA Board of Trustees Liaison - Scott Hughes, DPM
APMA President - Laura Pickard, DPM
AACPM - Kevin Smith, DPM
AACPM - Stephanie Wu, DPM
AACPM - Mori North
ACFAS - Alan MacGill, DPM
ABFAS - Michael Dujela, DPM
ABPM - Lee Rogers, DPM
ACPM - Jarrod Shapiro, DPM
ASPE - Derek Dalling
APMSA - Marit Sivertson, JD
APMSA Student Representative - Elizabeth Cook
Resident Representative - Black Wallace, DPM
Industry Representative - Ross Taubman, DPM
APMA Staff Representatives: James R. Christina, DPM; Peggy Tresky, MA; Tiffany Kildale