Student Recruitment Tool Kit | APMA
Student Recruitment Tool Kit
 

Step Into PodiatryIn March 2018, the APMA House of Delegates approved resolution 9-18, which directed the association to devote significant funding and staff resources to student recruitment. APMA conducted a massive market research effort among current and prospective students and developed a strategic recruitment plan based on the outcomes of that research. APMA is spearheading a profession-wide recruitment effort, Step Into Podiatry, designed to attract more and better-qualified students to our schools.

APMA's research confirmed what many in the profession had long suspected: Firsthand exposure to podiatry plays a significant role in generating interest in careers in podiatric medicine. Students who have received care from a podiatrist or who shadow a podiatrist are more likely to apply to podiatric medical school. On this page, members and other stakeholders will find a wealth of resources designed to help them take an active role in recruiting students and promoting the profession. 

APMA's Student Recruitment Advertising & Marketing Campaign Update

(as of March 13, 2021)

Customizable PowerPoint Presentation

This presentation provides an accessible overview of a career in podiatric medicine and surgery. It's perfect for presentations to prehealth high school and undergraduate students. Customize the slide deck with a description of your own practice and images that capture your exciting, challenging, fulfilling career in medicine.

Printable Flyer

Download and save this ready-to-print, double-sided flyer to hand out either in your office or at career day events! This flyer highlights elements of the profession that prospective students find the most appealing and encourages them to learn more at stepintopodiatry.com.

Branded Recruitment Advertisement

Download and share this branded recruitment advertisement with colleagues and members letting them know how they can get involved with student recruitment! Email it to your component membership, or place it directly in your membership newsletter to help spread the word about the resources available to support them in in their recruitment efforts.

Recruitment Video

This short video features current podiatric residents and students sharing what they love most about podiatry!  Designed to be played independently in office waiting rooms, or at career day events with prospective students, the video provides a brief overview of the educational path to becoming a podiatrist, as well as highlighting the variety of practice types, patients, and specialties within the profession. 

Become a Mentor in the Mentor Network

No one is better suited to talk about the benefits of a career in podiatry than current podiatrists. APMA is asking you to do your part for student recruitment by joining the Mentor Network. You can now opt-in through your account profile on APMA.org, making the process easier than ever:

  • Log in to APMA.org
  • Click “My Account” on the top of the screen
  • Click “Update Contact and Mentor Info”
  • Scroll down; select the box next to “Become a Podiatry Mentor”
  • Click “Save”
Promoting Student Recruitment on Social Media

Social media is critical to student recruitment, as it's where our recruitment messaging has the potential to reach a number of prospective students interested in a career in medicine. And who better to share that messaging than current podiatric medical students, and members of the profession! Organic social media content highlighting the profession already exists, and helping to share it goes a long way in featuring our current members of the profession while appealing to our ideal target audience. 

Social media best practices for student recruitment

Sample recruitment posts for social media - February 2021

Sample recruitment posts for social media - March 2021 

Sample recruitment posts for social media - April 2021

Sample recruitment posts for social media - May 2021

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