Student Recruitment Tool Kit | APMA
Student Recruitment Tool Kit

Step Into PodiatryIn March 2018, the APMA House of Delegates approved resolution 9-18, which directed the association to devote significant funding and staff resources to student recruitment. APMA conducted a massive market research effort among current and prospective students and developed a strategic recruitment plan based on the outcomes of that research. APMA is spearheading a profession-wide recruitment effort, Step Into Podiatry, designed to attract more and better-qualified students to our schools.

APMA's research confirmed what many in the profession had long suspected: Firsthand exposure to podiatry plays a significant role in generating interest in careers in podiatric medicine. Students who have received care from a podiatrist or who shadow a podiatrist are more likely to apply to podiatric medical school. On this page, members and other stakeholders will find a wealth of resources designed to help them take an active role in recruiting students and promoting the profession. 

APMA's Student Recruitment Advertising & Marketing Campaign Update

(as of 10/2020)

Customizable PowerPoint Presentation

This presentation provides an accessible overview of a career in podiatric medicine and surgery. It's perfect for presentations to prehealth high school and undergraduate students. Customize the slide deck with a description of your own practice and images that capture your exciting, challenging, fulfilling career in medicine.

Printable Flyer

Download and save this ready-to-print, double-sided flyer to hand out either in your office or at career day events! This flyer highlights elements of the profession that prospective students find the most appealing and encourages them to learn more at

Branded Recruitment Advertisement

Download and share this branded recruitment advertisement with colleagues and members letting them know how they can get involved with student recruitment! Email it to your component membership, or place it directly in your membership newsletter to help spread the word about the resources available to support them in in their recruitment efforts.

Recruitment Video 

This short video features current podiatric residents and students sharing what they love most about podiatry!  Designed to be played independently in office waiting rooms, or at career day events with prospective students, the video provides a brief overview of the educational path to becoming a podiatrist, as well as highlighting the variety of practice types, patients, and specialties within the profession. 

Become a Mentor in the Mentor Network

No one is better suited to talk about the benefits of a career in podiatry than current podiatrists. APMA is asking you to do your part for student recruitment by joining the Mentor Network. You can now opt-in through your account profile on, making the process easier than ever:

  • Log in to
  • Click “My Account” on the top of the screen
  • Click “Update Contact and Mentor Info”
  • Scroll down; select the box next to “Become a Podiatry Mentor”
  • Click “Save”
Check out the APMA Buyers Guide for all your podiatric office needs!