April 8, 2024

APMA’s April Foot Health Awareness Month campaign is now live! This public education campaign is designed to educate the public, particularly younger consumers, about the importance of understanding their foot type, gait, and any underlying conditions before they purchase expensive shoes or orthotics.

APMA Communications Committee members have noticed an uptick in patients who are experiencing new or worsening pain after purchasing expensive arch supports and trendy footwear that’s simply not right for their feet. Why Before You Buy encourages members of the public to visit a podiatrist if they’re having trouble finding supportive shoes or inserts, and it underscores podiatrists’ experience and expertise in treating the foot and ankle.

Visit www.apma.org/why to access our campaign tool kit, or pass it along to your practice manager or marketing team! The tool kit includes suggested social media content and images, a colorful handout you can use in your practice waiting room or on your website, a customizable referral letter, and other tools—all free with your membership!

During Foot Health Awareness Month, APMA’s Communications team will be conducting media outreach, paid digital advertising, promoted and organic social media featuring APMA members, and more.

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