April 5, 2021

Last week, APMA kicked off its 2021 Foot Health Awareness Month campaign, Today’s Podiatrist Keeps America Active. The campaign is designed to speak to the athlete in everyone with information about proper foot health for athletes and the role podiatrists play in sports medicine. APMA strongly encourages members to take advantage of the wealth of promotional materials available as part of this campaign to promote their expertise in sports medicine. Visit www.apma.org/KeepAmericaActive.

The campaign materials include a special edition of the Footprints patient newsletter, suggested social media posts, and graphics for use online. Throughout the month, we will also be rolling out short videos demonstrating everything from stretching techniques to footwear selection to proper lacing. These videos are great for sharing on social media or directly with patients.

Here’s how your practice can help make this Foot Health Awareness Month successful:

1. Visit www.apma.org/KeepAmericaActive and scroll down to the “Access Digital Tool Kit” button to download materials you wish to use.
2. Customize and share materials to your patients, on your social media accounts, and with local media.
3. Share your own sports medicine story on social media—post pictures of yourself engaged in sports, treating a local team (be sure you have permission to share images), and talk about why you love treating athletes. Use the hashtag #KeepAmericaActive with your sports medicine posts.
4. Return to www.apma.org/KeepAmericaActive often to watch for added resources.

Contact APMA Communications staff with questions.

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